For the right person, a career in digital marketing is great fun. Sure, it can be tough at times, because you’re expected juggle all things digital including social media, SEO, email marketing, PPC and more. But you also get loads of stimulation and can try your hand at many different things, which means there's never a dull moment.
The people who have a super successful career in the digital world tend to have certain personality traits in common. It’s not like there’s a blueprint for the perfect digital marketing personality, but I bet if you asked interviewers what sort of traits they’re looking for, the same things would pop up over and over again. Interestingly, personality traits are becoming just as important as the skills required to do the job.
If you’re intrigued by everything digital and see yourself as a future digital marketing extraordinaire, then check to see if you’ve got some of these oh so desirable personality traits.
1. You like to be challenged
Digital marketing is no walk in the virtual park. It’s challenging.
Clients can be extremely demanding and the competition is tough. There’s a lot to learn and it’s a fast paced environment - blink and you’ll get left behind. Sometimes projects head down a bumpy path and you have to fight hard to turn things around and save the day. If you love to constantly be kept on your toes, and enjoy being challenged on a daily basis, you’ll excel in the field of digital marketing.
2. You’re agile and responsive
Everything is constantly changing, you often feel like you’ll never keep up with the latest trends. One minute one thing is the best thing since sliced bread, the next minute, there’s a new kid in town. You have to be naturally agile and responsive to the demands of the industry if you want to have a successful career. Projects need to be taken in a different direction, an industry news update may mean you’ll have to ditch a campaign you’ve been working on and go back to the drawing board.
3. You’re hungry to learn
Do you love reading articles online and getting your nerd on when it comes to research? If losing yourself in a digital marketing book or trawling through digital marketing news articles sounds like your idea of fun, then great. You’ve got a key personality trait. Because there is sooo much learning involved, and it never really stops. There’s always something new to learn about. There are so many layers to digital marketing and nothing really stays the same, because new tools, techniques and technologies keep entering the arena.
4. You’ve got patience
You might have to wait weeks for a project to be signed off, or sit there twiddling your thumbs until you get that bit of information you need to kick start a project. Then suddenly it’s all go, go, go. You’ll need a fair amount of patience if you want to succeed, because you can’t always get cracking when you want to, and ideas take time to get approved. Patience is most definitely a virtue when it comes to digital marketing.
5. You’re naturally creative
Some of the best minds in digital marketing have the perfect combo of knowledge and creativity. In order for your campaigns to stand out in an oversaturated market, you need to add a little pizzazz. Which means getting your thinking cap on and speaking to your inner creative genius. From content marketing creations to videos and inspiration for epic social media campaigns, you’ll need to be able to come up with something unique, captivating and imaginative if you want to stand out from the crowd.
6. You’re confident and likeable
Whether you work agency side and have to present to clients or you opt to go client side and you have to persuade senior management to buy into your vision - you’re going to need to be confident. That doesn’t mean you have to be a massive extrovert, you just have to be able to have confidence in your ability and show people you know your stuff.
“Relationship building is such a huge component of digital marketing, and a likable personality can go a long way. With so many people trying to connect with publishers, bloggers, journalists and influencers, someone with a great personality will always stand out and command attention.” Jonathan Long, Market Domination Media
7. You work well with others
This is a really important trait, because most digital marketing projects involved a fair amount of collaboration. And in order to get the best results, you often need to call on the help of people with other handy skills. You might for example focus your career on SEO and content marketing, but have limited knowledge of user experience or social media. Different departments often work together on the same project and you need to have a natural ability to work well as part of a team.
Think you’ve got what it takes? You may have the cracking personality - but have you got the knowledge? Don’t worry, you can expand your skills with one of our brilliant digital marketing courses. Take a look.